Press Release

Press Information

FOR IMMEDIATE RELEASE
06 Aug 2002

Talisma Achieves COPC Certification

Bangalore, India & Seattle — August 6, 2002 — Talisma Corporation, a leading provider of CRM and outsourced technical and customer support services, today announced its Bangalore based inbound contact center operations have shown among the best progress in the shortest timeframe to date, by any organization using COPC, the leading authority in customer intensive operations. With this milestone, Talisma has become one of the first inbound tech support centers in India to get the conditional certification. With this certification, Talisma has been recognized by COPC for its attention to service delivery. The high audit score indicates that Talisma is poised for success with Global customers looking for outsourcing partners to deliver world-class customer support and technical support services.

Qualification Criteria

The demanding audit includes the following elements: - A detailed assessment of how well the organization meets its client obligations and the requirements of the COPC 2000® Standard. - Management focus, people practices and performance, including a review against world class benchmarks.

"Achieving customer satisfaction through quality has been the mantra to our continued success," said Pradeep Singh, founder and CEO of Talisma Corporation. "This certification has helped us benchmark ourselves with world quality standards and I am proud to announce that we passed the test with flying colors. We believe this dedication to customer satisfaction is our crucial differentiator in the way we deliver our services to our clients and their customers."

"We were impressed with Talisma's approaches, and Talisma has done a noteworthy job of deploying these approaches throughout the organization. It is unusual to come across this level of understanding of the fundamentals right down to the agent level. It is truly a 360 quality system," said Cliff Moore, COPC chairman. "The ramp-up from baseline to certification is one of the fastest we have seen in the industry. We would like to congratulate the entire Talisma team on this accomplishment."

Talisma Experience & Excellence

"We have built a strong team who understands customer support processes," said Chandrashekhar Shetty, Vice President, Talisma Services. "Our success with contact center implementations and our long experience in India has enabled us to deliver no compromise, exceptional customer service for our customers with enormous savings. But cost is only one equation. Our customers have realized the benefits of running a 24/7, multi channel customer support center without hurting their profitability. We truly believe that standards such as the COPC-2000® Standard will go a long way in establishing ourselves as a leading global CRM services player," he added.

The COPC Audit includes benchmarks, analysis, milestones and recommended actions companies can use in their centers to optimize costs while increasing customer retention and bringing in new customers.

Companies who have previously undergone COPC Assessments include: American Express (NYSE: AXP), Microsoft (Nasdaq: MSFT), Citibank (NYSE: C), BellSouth (NYSE: BLS), IBM (NYSE: IBM), and Sykes Enterprises (Nasdaq: SYKE).

About Talisma

Talisma provides the industry standard in effective CRM technology solutions and outsourced services to Global 500 companies. Its multi-channel, outsourced solutions have found acceptance and won recognition from leading Fortune 500 companies.

Headquartered in Seattle, Talisma has more than 500 employees with offices in India, Europe, Asia and the U.S. The company has a rapidly growing list of more than 400 customers including Microsoft (MSFT), Dell (DELL), Real Networks (RNWK), Click2Learn (CLKS), Air Products (APD), United Business Media (UNEWY), Business 2.0, TechRepublic/CNET (CNET), MSNBC, Cooper Tires (GTB), The Red Cross, EMI, Mexicana Airlines, Tupperware (TUP), World Wrestling Entertainment (WWE) and BlueNile.com. Talisma is privately held with investments from Oak Investment Partners, Madrona Venture Group, Paul Maritz, SeaPoint Ventures, Cedar Grove Investments and The Carlyle Group.

For additional information, please email to info@copc.com.