Press Release

Press Information

FOR IMMEDIATE RELEASE
25 Apr 2007

For additional information, contact
Catherine Nowocien, 716-835-5041
copc@graytoncompany.com

COPC Inc. to Assess Ford Motor Company Customer Relationship Center

Williamsville, NY � Customer Operations Performance Center Inc. (COPC Inc.) announces that they have entered into an engagement with Ford Motor Company to provide a baseline assessment of their Customer Relationship Center located in Melbourne, Florida. The center is operated by Percepta which provides customer management services in partnership with Ford Motor Company.

The purpose of the engagement is to identify any gaps in the center's performance based on metrics and benchmarks defined by the COPC-2000® CSP Standard for Customer Service Providers. Process improvement, cost reduction, and increased customer satisfaction are the focus of the initiative.

About COPC Inc.
Customer Operations Performance Center Inc. (COPC Inc.) is the world�s leading authority on operations management and performance improvement for buyers and providers of customer contact center and business process outsourcing (BPO) services. The COPC® Performance Management System includes operational certification programs, operational management training, Six Sigma in Contact Centers, performance improvement consulting, and vendor sourcing and management services.

Since 1996, COPC Inc. has helped organizations in more than 50 countries drive results averaging two to five times Return on Investment (ROI) with a payback of less than one year. These results are achieved by leveraging the COPC® Family of Standards, the industry�s first performance management and certification system which, today, remains the most rigorous and only high performance set of global best practices and performance metrics that simultaneously increase customer satisfaction and profitability.

Global clients include Accenture, Apple, BT Group, Bertelsmann Arvato, Blue Cross Blue Shield, Cable & Wireless, Citigroup, Convergys, Genpact, HP, Lenovo, Microsoft, NTT, Sony, Telefónica, Telstra, and Wipro.

About Percepta
Established in April 2000, Percepta is a global joint venture with Ford Motor Company and TeleTech Holdings Inc, and provides customer management services and solutions to the automotive industry. Percepta manages new product launch communications, customer satisfaction analysis, concern resolution, dealer assistance, customer management programs and Web-based sales on behalf of various clients in the automotive industry. Percepta operates worldwide from 13 locations in Australia, Canada, Germany, Philippines and across the United Kingdom as well as Florida, Michigan and New Jersey in the United States. Percepta�s operations are ISO9001:2000 Registered and Q1 Certified. www.percepta-crm.com