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Creating Purposeful Multichannel Service Journeys

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Written By:

Kyle Kennedy

August 23, 2021

Now more than ever, consumers are embarking on multichannel journeys to resolve a single customer care issue. While multichannel journeys are increasing, our most recent research conducted in partnership with Execs In The Know—The Customer Experience Management Benchmark (CXMB) Series 2020 Corporate and Consumer Editions—shows the level of multichannel journey satisfaction is concerning and shouldn’t be overlooked.

Click here to learn how to transform the customer experience through purposeful multichannel journeys.