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30th anniversary

Celebrating 30 Years of CX Transformation & Innovation

What began as a new way to manage CX has grown into a global framework guiding organizations through digital transformation and the next era of CX performance.

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On my first day as a manager, I attended the famous COPC training, and it changed everything. Twenty-five years later, I still see the impact of the COPC team across the EMEA region, helping clients improve service journeys, elevate customer experience, and build operational processes that deliver consistent, cost-effective results.

I’m energized by the future of our industry. The latest COPC Standard provides the guidance organizations need, and our consultancy will continue to help clients and their customers thrive in a rapidly evolving CX landscape.

Kevin Campbell Chief Executive Officer EMEA
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When COPC introduced its performance standard in 1996, we couldn’t have imagined how far the industry—and our company—would advance. Today, COPC has grown into a comprehensive CX consultancy, helping organizations elevate their entire customer experience through standards, training, research, and strategic guidance.
 
With technology and AI now embedded in our consulting work, we’re supporting clients through the biggest shift in customer service since the call center began. The blend of human expertise and intelligent technology is reshaping CX, and COPC is uniquely equipped to guide that evolution. I’m energized by the opportunity to help clients rethink how they deliver value.

Kathleen McNair Chief Executive Officer North America
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For three decades, COPC Inc. has been the trusted CX operations benchmark across Asia Pacific, helping organizations focus on the drivers of service quality, cost efficiency, and customer satisfaction. Our benchmarks, research, and training shape performance targets, guide industry associations, and support the growth of major BPO markets across India, the Philippines, and Malaysia.

I’m proud of the impact we’ve made, and as AI and digital channels accelerate change, I believe our most important work is still ahead.

Ian Aitchison Chief Executive Officer APAC
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COPC has always been product-agnostic, but we are now deeply opinionated about how technology should serve operations, customers, and the business. With R8, we now fully integrate technology, operations, and business planning into a unified framework, one that represents how the real world works. Our Technology Consulting practice has made a meaningful difference not just inside the organizations we serve, but in the lives of the customers those brands touch every day.

When we help an organization get technology right, the ripple effect reaches millions of people who simply want to be heard, helped, and respected. That's what drives me—seeing how COPC is transforming the CX world for the better, one well-designed customer experience at a time.

Jeff Tropeano Executive VP, Technology Consulting
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Celebrating 30 Years of COPC

Three Decades of CX Transformation & Innovation

For 30 years, COPC Inc. has shaped the customer experience industry more than any other operational performance management system. What began in 1996 as a bold idea that customer experience could be managed with a unified framework has evolved into the global benchmark for operational excellence across contact centers, digital channels, and now AI-enabled service delivery.


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    1996


    Standards Committee Creation

    • COPC-2000 Standard for CSPs publication
    • COPC Standards Committee was established

    1997


    CX Standard Training & First Certification

    • Conducts first training on the CX Standard
    • Certifies the first company to the COPC CSP Standard

    1998


    Performance Improvement Consulting

    • Launches performance improvement consulting services for contact centers

    1999


    Japan Partnership

    • Partners with Proseed to represent COPC Inc. in Japan to provide certification and training services

    2000


    Release 3.0 & Australia

    • COPC-2000 Standard for CSPs Release 3.0 publication
    • Began work in Australia

    2001


    Europe & Asia Pacific Expansion

    • COPC expands into Europe
    • Incorporates Asia Pacific
    • Launch of COPC High-Performance Management Techniques Training

    2002


    CX Standard for VMOs

    • Publication of COPC CX Standard for VMOs
    • Expands delivery of COPC methodologies into Latin America
    • Begins Partnership in India for certification services

    2003


    Lean Six Sigma & Consulting Services

    • Launch of COPC Lean Six Sigma for Contact Centers- Yellow Belt Training
    • Development of Vendor Management and Strategic Sourcing Consulting services

    2005


    Release 4.0

    • COPC Standard release 4.0 for CSPs and VMOs

    2006


    Lean Six Sigma Green Belt

    • Launches COPC Lean Six Sigma for Contact Centers- Green Belt

    2009


    Process Certification

    • Process Certification launches for the CX Standard for CSPs

    2011


    Release 5.0 & Online Training

    • Publishes Release 5.0 of the COPC CX Standard
    • Launches COPC Inc online training program

    2012


    Quality Monitoring & PIC

    • Development of Quality Monitoring tool with Kenwin
    • Publication of COPC Performance Improvement Criteria (PIC)
    • Official name change to COPC Inc.

    2013


    Buyer’s Forum

    • Partners with Microsoft to create the Buyer’s Forum, an exclusive group of purchasing executives for CX operations

    2014


    China Expansion

    • Opens office in China and launches Chinese website
    • 24 clients started their certification journey with a Baseline Assessment

    2015


    India Expansion

    • Expands Consulting practice to India
    • Opens COPC Inc. India office

    2016


    Release 6.0 & 20th Anniversary

    • Publishes COPC CX Standard Release 6.0
    • Celebrates 20th anniversary

    2017


    CXMB Report

    • COPC Publishes 12th report in the CXMB series

    2018


    Global Training Impact

    • COPC reaches 20,803 attendees across multiple industries, driving major impacts to contact centers globally

    2019


    Six Sigma Update

    • COPC updates Six Sigma Yellow and Green Belt training for the global market

    2020


    Virtualization & ATP

    • COPC virtualizes all services
    • Introduction of the ATP program
    • Research practice launches

    2021


    Release 7.0 & 25th Anniversary

    • Celebrates 25th anniversary
    • COPC CX Standard Release 7.0 releases
    • 28 clients started their certification journey with a Baseline Assessment

    2022


    Global Certification Growth

    • Best Practices for Managing Outsourced Service Providers training was introduced globally
    • 782 global certifications and recertifications took place globally, making the COPC CX Standard their performance management system of choice.

    2023


    Vendor Management & Certification Growth

    • 226 vendor managers across 20 classes were trained in the newly launched Outsourced course, showing the benefits of properly trained vendor management programs.
    • 224 took their first step in the certification process by having a Baseline Assessment of their operations since 2014.

    2024


    Technology & AI Expansion

    • Launch of Technology consulting
    • Introduction of Foundations in AI training course
    • Over 25,000 CX Performance Leaders trained to the CX standard since 2014

    2025


    Global Training Milestones

    • COPC reaches 44,280 training attendees around the globe, impacting major brands such as Conduent, TP, MasterCard, Orange, FedEx, and many more.
    • Training program expanded from 5 to 14 global offerings, showing evolution to match the contact center industry
    • Total of 157,549 downloads spanning 6 standards, and 7 regions

    2026

    Release 8.0 & 30th Anniversary

    • COPC CX Standard Release 8.0 releases
    • Celebrates 30th anniversary

    Hear From Our Community

    The heart of COPC’s story lies in the people who use our framework every day. See how leaders, practitioners, and partners around the world have grown, transformed, and achieved success with COPC by their side.

    Congratulations on the 30th anniversary. COPC has been a trusted strategic partner in advancing our operational excellence and customer experience maturity. Through its standards, training, certification, and advisory support—along with the dedication and professionalism of the COPC team—we have achieved measurable and sustainable performance improvements.
    Amir M. Alshawaf VP AlasilaCX
    As a COPC-certified organization for many years, we have experienced the exceptional value COPC brings well beyond certification. We have gone through multiple releases together and witnessed firsthand the impact and added value each new version delivers—continuously raising the bar for performance, governance, and customer experience excellence. COPC’s globally recognized standards and expert guidance have embedded a culture of accountability, measurable improvement, and sustainable operational excellence across our organization
    Sally Nada Governance & Compliance Director at Raya CX
    Being introduced to the COPC Standard early in my career fundamentally changed how I approached customer-facing operations. It gave me a disciplined framework to connect execution, performance metrics, and financial results. That foundation has shaped how I have led teams for more than two decades and continues to influence the advisory work we do at Orion 7 Solutions. In the end, operational excellence is defined by measurable business impact.
    Brian Graves CEO Principal Advisor
    You absolutely have to go with COPC Inc. The experiences are tried and true. The results are there… You have to do it.
    Kyla Starks Senior Vice President of North American Operations Transcom
    The 24% annual savings ($2.1 million) that COPC Inc. found for us far exceeded our expectations. Not only were we able to reduce our costs, but we now have a performance-based model, designed to drive high levels of service for our customers.
    VP Operations Service Now Case Study
    The findings and improvement recommendations provided by COPC within this timeframe were very insightful and significant. The team was impressed with the level of detail and structured approaches provided by COPC.
    Chief Executive Officer Middle Eastern Bank Case Study
    Achieving certification to the COPC CX Standard is a milestone for us as we are the first contact center in the domestic automotive industry to do so. It provides us a framework for continuous improvement and lays the foundation for our ongoing commitment to create more value and deliver better service experiences.
    Executive Vice General Manager at OnStar On Star Case Study
    Through becoming the first automotive industry customer service center in China to be certified to the COPC CX Standard, the OnStar customer service center refined the organization’s service journey to improve the overall customer experience while balancing cost management. We look forward to our ongoing work with OnStar to continue building better customer lifecycle experiences and creating more value for their customers.
    COPC Inc. President of Greater China On Star Case Study
    As a result of the certification project, we have implemented a complete KPI system, standardized our operations and improved our management skills. I have found the COPC CX Standard to be a very effective management methodology.
    Head of Sunshine Insurance Contact Center Sunshine Insurance Case Study
    Staying focused on the roadmap provided by COPC in the Operational Assessment drove our improvement in close rates and guest satisfaction.
    Vice President of Reservation Services Hyatt Case Study
    As a customer-centric organization, the COPC Inc. process certification is a significant milestone for our customers, partners, and teams. Aligned with our commitment to excellence in customer service, this further cements our position as a leading player in the India credit card market.
    Managing Director and CEO India WFM Case Study
    COPC helped us to sort out the entire customer service process and put forward effective improvement plans, enabling us to optimize customer service with efficiency and an enhanced user experience. After achieving COPC certification, we are more confident that we can help users solve problems through a more professional customer service system, improving the satisfaction of both parties, and providing leadership for our industry.
    Wei Dong CEO Shouqi Limousine & Chauffeu
    Customer service and operational efficiency have always been a key focus for us. We consistently work to deliver quality output to all our clients and their end customers. Certification to the COPC CSP Standard has allowed Citigroup Global Services to take this commitment to the next level.
    Managing Director and CEO, Citigroup Global Services Ltd Citigroup Global Services
    This was an absolutely brilliant learning exercise. The structure focused on guiding principles, frameworks, and design thinking concepts that could be tailored to any AI project. It was an honor to be in the room with such incredible thought leaders in this space. This was a wonderful investment in the growth journey of some of our highest performing talent.
    Director - Driver Experience and Strategy Walmart
    This course teaches critical skill sets for anyone in contact center ops. It forces ownership of strategic thought processes, analysis, execution, and corresponding performance measurement. The case studies are hands on, which helps drive retention of key concepts in a collaborative environment.
    Lead, Customer Experience and Engagement Mastercard
    This course really opened my eyes to best practices and standards that I was not aware of for both internal and external call center agents. I believe that I will be taking many of the best practices provided and implementing them for my team of direct reports.
    Experience Team Associate Manager Shipt
    It was a great session. I am happy to say that I am already looking at our data with a new viewpoint and look forward to implementing changes to how we manage our workforce.
    Customer Experience Manager CEMEX
    I came into this thinking that we would only focus on scorecard design and just touch on other aspects of Quality. I was shocked by how much useful information I will now work to implement at my organization.
    Marketplace and T&S Quality Supervisor Turo

      Thank you to our clients and supporters

      In 1996, COPC Inc. set out to help organizations achieve exceptional customer experiences through contact center operational excellence. We thank all clients who have joined us on this journey. Some contributed to the COPC Standards Committee in our early years, today, others engage with us on AI-driven customer service transformation.

      For three decades, we have collaborated with leading organizations across six continents, from Fortune 500 companies to emerging BPOs. Although our mission remains unchanged, our approach has evolved. The COPC CX Standard, our methodologies, customer channels, and supporting technologies have all advanced. COPC continues to optimize call centers and transform technology-driven operations, evolving from measuring agent performance to designing AI-human collaboration.

      The contact center industry is at a pivotal moment. In the coming years, operations are shifting from human-centric models to AI-enhanced service delivery and, intelligent customer experiences that anticipate and address needs proactively. Throughout this transformation, the need for standards, and a strong focus on both customer experience and business performance remains. COPC has always excelled in these areas and will continue to lead.

      Thank you for trusting us to help shape your customer experience. Together, we will continue to redefine what is possible, championing innovation, quality, and progress for the next 30 years and beyond.

      “When we first brought industry leaders together nearly 30 years ago, all we wanted was to help organizations deliver better experiences for their customers. We had no idea just how far that mission would take us. What makes me proudest today isn’t the size of COPC or the global footprint we’ve built. It is the measurable improvement in satisfaction for our clients’ customers. That has always been the point, and it still is.”

      -Cliff Moore
       
        
      Here's to you, and to the next 30 years.

      Cliff Moore Co-Founder & Chairman
      Kyle Kennedy President and CEO