Service JourneyCX ResearchCustomer Satisfaction

Banking and Customer Loyalty: Understanding the Relationship with Self Service Technology

January 22, 2021 No Comments

Customer loyalty for banks means big business. How banks handle their customer service journeys plays a big part in driving that loyalty. Our CX Research team recently interviewed more than 800 customers across Asia to learn the impact of their service journeys with different banks, and how tools such as self-service technology effect Net Promoter Scores.

Read the full article on Customer Think.

Author Ian Aitchison

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