Execs In The Know and COPC Inc. have published an executive summary of the survey results for the 2016 Corporate Edition of the Customer Experience Management Benchmark (CXMB) Series. The CXMB survey focused on where brands stand as they transition from multichannel to omnichannel support for their customers.
The survey also included questions targeting elements that are key to a successful omnichannel experience. The survey results provide a closer look at brand initiatives to improve performance and build greater customer experience consistency across channels.
The complete 2016 Corporate Edition of the CXMB Series will be released at the Execs In The Know Customer Response Summit in Las Vegas on February 6-8.
At the Summit, COPC Inc. will moderate a select group of industry leaders as they discuss the key findings from the 2016 Corporate Edition of the CXMB Series.
For more information about the summit including registration, go to http://www.execsintheknow.com/events/crs-las-vegas.
The CXMB Series report, a collaboration between Execs In The Know and COPC Inc., is published bi-annually and features both Corporate and Consumer Editions.